How to develop successful events?

Designing an experience requires putting into practice a series of steps that will help you make your event memorable from start to end.

Planning, organization and an excellent team behind it, will be the keys for the execution to be remarkable and therefore, the day of the event everything passes in the best possible way.

Designing events is a strength that is built over the years. In our agency we started in this fabulous world a long time ago and our path has allowed us to work in our country and abroad, to create small, medium and large events. Each event, made to measure and according to the client’s needs.

To develop an event, we like to work following three very important stages: pre-event, event, and post-event.


Phase 1. Pre-event

In this first phase, it is essential to define what the objective of the event is, what is the purpose of its realization? What type of event can be created? For whom it is designed? What are the results expected? and what budget is available?

Based on these questions, event designers begin to create a creative conceptual proposal, identify and quote the different suppliers and equipment essential to create the event. At this stage, the graphic and marketing proposal is also created from invitations, advertising, or strategic promotion if the event requires it.


Phase 2. Event – execution

On the event day, all coordinated vendors and services begin to do their job. It will require a very meticulous follow-up of each one of the actions from the assembly, until the event starts, as well as when it ends and its disassembly is carried out. For the execution to be flawless, it is recommended to have a checklist and a detailed action schedule of absolutely all the activities and people involved.

Our team is expert in details and it is precisely the details that make the difference in any experience. We seek to exceed the client’s expectations and also, in the previous phase, we have planned scenarios of possible unforeseen events to be ready at all times.

When the day of the event arrives, all the previous months of work and projected coordinations become reality.


Phase 3. Post event

Once the event is concluded, the process of dismantling, evaluation, and reporting of all the details, as well as the executed budget, begins. It is important in this phase to thank the audience that attended and maintain communication with that audience after the experience. To conclude, the results are measured and the improvements that can be implemented in the future are defined.

#events #design #experiences

References: Eventbrite Blog